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What it is formulated to do:
This unique mascara truly boosts your lashes, giving them a "push-up" effect that lasts all day. The dense, rich formula ensures that lashes are coated with maximum pigment, for long-lasting full colour. The cone-shaped brush coats each lash evenly for the ultimate smudge-free, waterproof lash & eye definition. Available in intense eye-opening shades, including the revolutionary "blackest blue" that awakens the eyes and makes the whites of the eyes appear whiter.
Beneficial ingredients and what they do:
Vitamin E nourishes skin Carnauba wax is naturally emollient
Microcrystalline wax nourishes and ensures easy application
Dimethicone provides a smooth glide
Brush mascara through lashes, rolling brush while gliding from root to tip for an even coat. For maximum lash boosting effect, wait 30 seconds and repeat with a second application. Finish by gently zig-zagging the brush through the lashes for a full "false lash effect".
Best removed with an oil-based eye makeup remover. Pixi's Waterproof Makeup Remover is specially formulated to work best with this product.